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@Miserable Fish.

Campaign Design

This was a series of work created for mock-up of an imagined social campaign. I have designed this campaign in support of people suffering from mask anxiety and sea creatures suffering from severe ocean pollution, as I felt these two groups were emotionally similar and therefore connected.


In this campaign, I aimed to promote background information on mask anxiety, state the importance of embracing someone’s discomfort, and provide support by including links to existing campaigns through designing a series of Instagram filters and posts, in order raise public awareness on the two topics.

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