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- THE NORTH WOOD FACTORY -

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Tshù

Packaging Design

The brand name, 'tshù', represents 'home' in the Taiwanese dialect. This project is inspired to promote Taiwanese traditional desserts by granting them new identities through packaging designs. 

There are 3 different sets of giftboxes available, each dedicated for a Taiwanese traditional pastries, including: mooncakes, pineapple cakes, and bride cake. The illustrations are all based on myths relating to each of the desserts.

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